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Depict Research
TV advertisement evaluation
Ben and Jerrys advert draft Finished export The brief The Brief was to create an advertisement for a Unilever product that changes the desired target audience of the product to reach a new target audience that it couldn't reach before, by changing how the product is perceived in the advert. The chosen product that our group decided on was Ben and Jerrys and was chosen by voting through presentations, I voted for this group as I thought the camera style and editing which was mentioned in the presentation would be a good idea for the adverts style of an early 2000's skater video. The current audience for Ben and Jerrys is younger people, as most of the existing adverts are very simplistic and get right to the point, as well as ice cream being something associated with younger people. For the advertisement we changed the target audience from young people to older people with the message of the product being "feel young again", which would hint that the produc...
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